The entire success of your Initial Coin Offering (ICO) isn’t completely dependent on your white paper, however, a poorly written white paper has the ability to damage and discredit a good ICO project. This is why your white paper should be written in a manner that effectively debuts and showcases your ideas and builds credibility to attract contributors. Fortunately, there are several approaches you can take with your white paper to enhance the way your ICO is received.


Zoom in on Your Target Audience


Cater to a broader audience. Avoid writing heavily tech-laden white papers that speak to a limited audience. Instead, consider a wider audience and what they know or don’t know about your ICO. This should dictate how you explain your ideas and concepts and how much detail you need to express. If you ignore this key point you will lose your audience. If they don’t understand enough or feel that your explanations belittle them, you could lose them. Consider your target audience and what they know and write accordingly.


Explain Why Your Idea will Benefit from being Decentralized?

Write in a way that convinces your target audience that your blockchain, token, or coin is truly beneficial and solves a problem. What specifically can and will be achieved? You should write in a way that conveys well thought out logic and is clear and easy for your audience to understand. Your contributors should be able to see clear insight into your explanations and ideas.


Express Yourself Simply and Clearly


Don’t get lost in buzzwords and jargon. It’s easy to lose your audience in a sea of rhetoric. Avoid that pitfall by speaking in a way that clearly imparts your ideas and seeks to create understanding above all things. Your job is to debut your ideas in a manner that showcases why your idea is important and what your ICO could contribute. Your white paper is your opportunity to lend a voice to your ICO project. Proceed carefully and thoughtfully.


Tell a compelling story instead of boring your audience with dry facts and statistics. Incorporate subject matter experts, demonstrate insight and flexibility in your sphere of knowledge and possible changes that could impact current ideas. These should all be demonstrated in how you convey the understanding of your market and your sphere of influence. You should also show your commitment to changing a thought or an idea as new information surfaces. Flexibility is intensely important as well and should be expressed in your white paper.